Hello, I’m Matt.

I’ve built my career around one idea: marketing should make people feel something real.

I believe that, when done well, meaningful connection improves the lives of consumers and delivers profitable growth. But somewhere along the way, we lost the plot - trading emotion for optimization, creativity for clicks. Some brands worship data while others abandon it entirely. The future belongs to the teams that organize themselves around an understanding that connection is the only metric that matters.

Today, I lead global consumer marketing and measurement at Sonos. The teams that translate what the brand says into how it’s felt (and do it profitably). We turn data into cultural and creative insight that helps the brand stay human while growing in a noisy world.

Before Sonos, I spent over a decade building marketing insights functions and data foundations at Nike, Google, and BuzzFeed. Along the way studying how culture and technology collide to change the way people connect with brands and each other. From the “pivot to video” to pandemic-era storytelling to the rise of AI, my work has always been about transformation: of systems, teams, and ideas.

The best brands aren’t just efficient. They listen, learn, and earn their place in a complicated world.